The article discusses the profound economic implications of climate change, emphasizing the concept of "Climate Dollars" to quantify its impact. The global financial system often fails to accurately price climate risks, leading to potential financial catastrophes. Latin America, in particular, is at a unique intersection of these challenges due to its geographical and socio-economic landscape. The Panama Canal crisis serves as a stark example of the cost of climate inaction, with the canal's challenges potentially siphoning off nearly $5 billion from the global economy in just 21 days. The emergence of "Climate Dollars" in the region could be the catalyst for a financial revolution, emphasizing the need for sustainable investments and long-term growth. The article also touches upon the ESG paradox, highlighting the need for more targeted metrics beyond ESG. Finally, the role of finance in Latin America is discussed, emphasizing the importance of adaptation interventions, risk communication, and climate justice.

In 2003 Seth Godin published a book on remarkable advertisement and how differentiation is key in marketing. The name is purple cow. But society is much better than just that. We need useful content that stands out by itself and it’s able to create a meaningful impact in the audience. An impact that follows coherently the lines of thought and the philosophy that has moved the world trough out its history. The creation of content has to be more transparent and fundamentally based in ideas that can help us change behaviors for the good. “Green cow” is just that. A more ethical, distinguished, coherent and purposeful advertisement. One that stands out and encourages others to look and share with meaning.

Discover why climate tech is a big opportunity for LatAm and what you need to succeed as a Latino climate tech founder. This is a copy of the article I publish with Latitud https://www.latitud.com/en/blog/climate-tech-latam-tech-report